Twitch Tip 2: How We Started

If you've fished in your life you've likely used a snap swivel.  It allows anglers to change baits without re-tying a knot.  But the world of swivels, snaps and fish clips have evolved. Today we're focusing on the Twitch Clip which has no swivel and has it's own place in applications.

 

Fish Clips are not new but it's one of those accessories that many anglers don't know about.  It is known by several names: quick clips, power clips, fast snaps, fish clips, angler clips, fastlink clips, fast snaps, lure clips.  They look like paper clips but provide value to anglers.  

We twitch our rod to "work" our lure. Fishing success at times can be all about how we twitch.  I often talk about the twitch style and speed with the crew I'm fishing with as we're working to figure out the fish bite.  I pay close attention to the twitch and what makes the fish bite.  Long story short, I'm all about the twitch and Twitch Fish seemed like an appropriate name for our company.   

Over the decades several versions of quick clips came out.  We have tried many and were frustrated due to many of them not locking lures in, pain of taking lure on/off and/or failing all together.  

Early part of 2010's I was an avid kayak angler.  I especially enjoyed tournaments, even started a series of them along with a club in my hometown.  I had the pleasure of winning several of them, and competing with some other phenomenal anglers and friends.  I was hardcore about having my line in the water, in the strike zone as much as possible to increase my odds of catching.  Retying, switching baits and switching rods is a challenge in a kayak.  That's when I was introduced to the paperclip style quick clip.  This clip has minimal failure rates and hang ups.  I was most impressed by how it was saving me valuable time switching lures super fast.  Not only that but the loop on the end gave my lure play in the line similar to a loop knot.  Also I didn't have to bring 4+ rods in my kayak anymore.  I could bring 2 for all my needs and have the clips on each rod.

This Twitch Fish idea all started when a couple friends invited me to fish.  One of my first casts ended with a huge explosion by a speckled trout in Calcasieu Lake on a MirroLure She Dog.  We all saw, heard and knew it was a STAR-caliber large trout.  The fight didn't last long and ended with nothing on the end of my line, excluding my lure.  Thinking it was a bad knot initially, I reeled in weightless fishing line disappointed to learn my lure was gone because the quick clip (brand name omitted) I was using failed.  The culprit was the clip not locking in my lure which allowed my lure and big trout to slip off.  This ignited the fuel for developing my own clips.  

A few suppliers offered clips but it involved paying a premium for just a few (8 or 25) clips with different quality levels.  Tackle shops didn't carry them.  So I was stuck searching online.  I set out to find them in bulk at affordable prices but didn't find any.   We felt existing products were barely marketed, poorly named and the companies selling having no to zero customer service.  We set out to change that.  We wanted to give ours a deserving household name. Twitch Clip was then born as our brand name.  Working in manufacturing all of my professional career and being a side-hustle entrepreneur the light bulb went off.  The venture began to develop Twitch Clip and a brand Twitch Fish.   The goal was to make them affordable in bulk, responsive custom service, offering darker materials and fill the marketing gap. 

We started selling Twitch Clips online early 2020.  I think the Corona virus madness played a big part in starting Twitch Fish.  We grew a following and recurring customers.  We made clips available at Pack and Paddle in Lafayette and PAC Kayak Rentals in Point Aux Chenes, LA.  July 2020 we opened our online store so customers can buy directly from us. Our twins are learning about start-ups and are helping fill clip orders.  The plan is they will learn bookkeeping, Shopify and Marketing on Instagram and Facebook next.  They will be driving in 3 years so we hope to save up for a car.  We recently expanded our products to apparel.  Our first-release collection include our logo-branded Dri-Fit long-sleeve fishing shirts, short-sleeve heather t-shirts, lightweight hoodies, hats and neck gaiters/head covers.   

It is our goal to expand offerings of efficiency-focused fishing and outdoors products.

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